ABOUT US
Brady Financial Planning provides holistic financial advice to everyone that requires it. Whether you are looking to protect loved ones against an unforeseen moment in your lifetime or to protect your biggest asset, your home, against premature death or serious illness, we will assist you in these decisions.

23 YEARS OF EXPERIENCE
With over 23 years’ experience in Financial Services, Andrew understands the importance of listening to clients, understanding their goals and aspirations, and helping them build for their future. Without a goal, Brady Financial Planning would never have happened, so goals do come true.
BUILDING RELATIONSHIPS
For Brady Financial Planning, it is about building strong business relationships, offering the best solution, giving the client peace of mind that their financial goals are being handled professionally and cost effectively. We work with our clients through all their life stages.
GETTING TO KNOW YOU
Brady Financial Planning will not assume you will become a client immediately, and we will invest our time in getting to know you, and letting you get to know us.
So, until it is clear that we can add real value, your money stays with you.
INDEPENDENT & UNBIASED ADVICE
Brady Financial Planning is dedicated to delivering unbiased financial advice, and doing so in a manner that is most appropriate and convenient to clients, and in plain English. We are not linked to any financial services provider so you can trust our advice and all the services we offer are the best for you.
My career in finance started as an adviser for one of the largest building societies.
This giving me the foundations to what I believe, ‘good’ looks like, with an underlying emphasis on compliance i.e. getting advice right.
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Later on, I wanted to broaden my horizons, and my ability to provide independent advice to my clients, without the restrictions.
That’s when I joined a local independent advisory firm, providing unbiased and holistic financial advice for over 11 years.
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This decision was neither ‘bad’, nor ‘ugly’, in fact this only developed me as an adviser, also gaining experience as the Compliance Officer within the firm for over 3 years.
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Combining my knowledge and skills gained over the years, and witnessing some horror stories about what comparable advisory firms were charging (the ‘bad’), it felt like the right time, and the natural career progression to start my own firm.
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Taking into consideration existing and new clients and funds under management, the firm had to be better than good, it had to be great. To be great, it had to focus on two core objectives: To provide first class service, and to bring down the cost of advice, which I am passionate about.
I am almost as passionate about my football and my golf. My son, George and I first became season ticket holders at West Ham United 10 seasons ago, and we’ve enjoyed the highs and lows together ever since.
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My golf, well… it’s the ‘ugly’. As a high handicap player, I can score 40+ points on a good day yet struggle to achieve double digits on another.
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Regardless, I am proud to be part of the Pink Jacket Golf Society, consisting of 8 good friends, raising money for different charities and great causes each year. The golf doesn’t matter.
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I am extremely proud to have got Brady Financial Planning on the road and I look forward to the opportunity of getting to know you too.
01.
OBJECTIVES AND RISK
We will take the time to thoroughly understand what you’re looking to achieve and the level of risk you are willing to take. These will then reflect the investments we recommend.
02.
RAINY DAY MONIES
Keeping an ‘emergency fund’ for a rainy day in the Bank is an important part of financial planning. It gives you peace of mind that you can access cash, in an emergency without having to sell investments at what might be the wrong time.
03.
DIVERSIFICATION
Different types of investments (assets) can behave differently to each other at different periods during your investment timeframe; therefore, we will combine a range of assets to help mitigate risk.
04.
COST FOCUSSED
Unlike future performance, cost is known, and where possible, we will keep a tight lid on these as costs can be the difference between success and failure.
06.
MARKET KNOWLEDGE
We combine index-tracking funds with actively managed funds, where they invest differently to the index, giving you the best of both worlds.
We will not try to time the market, and anyone who claims they can, history would suggest they almost certainly can’t. And whilst past performance can be seductive, we will not chase performance as it is often a weak guide to the future
HELPING YOU ACHIEVE YOUR FINANCIAL GOALS
Brady Financial Planning provides holistic financial advice to everyone that requires it. Whether you are looking to protect loved ones against an unforeseen moment in your lifetime or to protect your biggest asset, your home, against premature death or serious illness, we will assist you in these decisions.
Maybe you are approaching or at retirement and need to understand your options available to provide and maintain a comfortable lifestyle in retirement, to enable you to continue to do the things you had planned of doing. Whether you require a guaranteed income or would enjoy the benefits of accessing your pension with flexibility, we will assist you in these decisions.
You may have cash savings sat in your Bank or Building Society that need to work harder for you, or you may have an existing investment that hasn’t been reviewed for some time and the performance hasn’t been what you’d expect.
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Whatever you’re saving for, or investment goals are, we will ensure that you invest in line with these objectives and regularly review and monitor your wealth position, and in the most efficient way possible by navigating the options available to you.
If you’re one of the millions of people in the UK that have a mortgage, we can assist with finding you the right deal for your borrowing, whether you are a first time buyer, home mover, or simply looking to find the best deal with your current lender, you will have peace of mind that you have made the right decision.
Brady Financial Planning is authorised and regulated by the Financial Conduct Authority and can provide independent financial advice in all areas mentioned above and we look forward to having the opportunity to discuss these with you, at a time, appropriate for you.
Becoming a client is then usually straightforward. Over the course of several conversations, including a brief initial chat, getting to know you and your situation, we can then arrive at our recommendations, formalise, provide, and implement our advice, with the view for ongoing review and monitoring throughout the year.
OUR FEES
What you pay
Overpaying for financial advice and products can impact on your retirement goal, in fact, for any goal for that matter.
Our low-cost approach can save thousands of pounds each year versus any comparable service. There are usually three types of fees you’ll pay, our advice, investment funds and platform charges.
